Breitbart vs. Kellogs

Kellogg Co. just announced this past Tuesday that it was going to pull its ads from conservative media giant Breitbart.com

The reason? Well according to Kellogg's, it is the fact that Breitbart's 45,000,000 monthly conservative readers are not “aligned with our values as a company.” 

Obviously, Breitbart News, one of the world’s top news publishers, was not going to go down in silence and has launched a #DumpKelloggs petition calling for a boycott of the ubiquitous food manufacturer

http://www.breitbart.com/dumpkelloggs/

According to Breitbart, Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. 

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: 

“Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

In the mean time, while Kellogg's takes the role of a Social Justice Warrior, the hypocrisy is trickling through as news surfaced regarding the W.K. Kellogg Foundation, which maintains strong financial ties to the Kellogg Company, and it provision of over $930,000 in support of the controversial work of the Black Lives Matter organization.

The financing is listed on the Foundation’s website. It includes a June 1, 2016 grant to the International Development Exchange, which is in a contractual relationship with Black Lives Matter to process donations for the group.

The Associated Press reported the International Development Exchange, also known as IDEX, 

“has been acting as a mostly unseen financial arm of Black Lives Matter, with the ability to receive grants and tax-deductible donations on the group’s behalf.” [...] “More recently, the relationship evolved into a contractual partnership that will run through at least mid-2017,” 

According to the Foundation’s website, the purpose of the $900,000 grant was to:

Enhance local and place-specific interventions to address issues impacting the lives of Black community members, families and children by building the infrastructure and capacity of the national #BlackLivesMatter to support and strengthen their local chapters’ organizing capacity.

Jeez, talk about taking sides...